Todd Cope

Herald-Dispatch: Exec hired to make ‘Silicon Holler’ a reality

November 14, 2018

This article was originally published in the Herald-Dispatch.

HUNTINGTON — Todd Cope was raised in West Virginia, but he cut his professional teeth in Silicon Valley.

Cope was recently named chief executive officer of CentralApp, a Huntington firm that connects companies in need of tech talent with qualified workers from the Appalachian region.

Cope has spent the past 25 years leading various tech companies on both coasts. From 1990 to 2001, he worked in various management roles for Altera Corporation in San Jose, California. From 2004 to 2013, Cope was the chief financial officer for STaSIS Engineering, and from 2013 to 2017 was the chief financial officer and executive vice president for GSA Health in the greater Philadelphia area. From 2017 to 2018, he was the chief of staff for GSA Health.

Now Cope’s working to bring tech jobs back home to the Mountain State.

“CentralApp has a mission that is very important to the region and to me personally – to grow the technology sector and generate high-wage jobs throughout Appalachia,” Cope said. “The need for workers with technical skills is growing by the day, and there’s enormous potential for people in our Appalachian communities to fill that demand.”

Cope envisions a future where tech companies across the country outsource tech work to remote workers in Appalachia instead of countries offshore.

“We want them to start thinking of Appalachia instead,” Cope said. “We have a lot to offer with no major time zone lags, no language barriers, no significant legal hurdles and no need to worry about sensitive data leaving the country. Plus our low cost of living allows us to provide all the advantages of hiring onshore workers, without having to charge the sky-high hourly rates of workers in places like San Francisco. Any company employing tech labor offshore or in high-priced domestic regions can achieve a competitive advantage by hiring their contractors or employees through CentralApp.”

CentralApp was founded in 2016 by a team of individuals who share Cope’s vision. The firm started by connecting companies with workers who are experienced in developing on the Salesforce platform, one of the world’s largest business solutions technology providers.

“Silicon Holler is going to be the new Silicon Valley,” said Patrick Farrell, one of CentralApp’s co-founders. “And I think Todd is just the person to lead the way for us. His extensive experience in growing and scaling tech companies is impressive. More importantly, he has a passion for our mission to bring new, high-wage jobs to Appalachia. That’s a powerful combination. You can’t stop a person who has both the know-how and the drive to pull it all together.”

The company seems to be off to a good start. Already CentralApp has secured clients across the U.S. including big-name groups like the Massachusetts Institute of Technology Computer Science and Artificial Intelligence Lab (MIT CSAIL).

CentralApp has also partnered with the West Virginia Department of Education, the EdVenture Group and the Eastern Kentucky Concentrated Employment Program (EKCEP) to launch classes teaching West Virginia and Kentucky workers Salesforce skills.

“People in Appalachia have the ingenuity and work ethic to do these jobs,” Farrell said. “If we continue to expand tech training and build this community, I know we can become a viable hub for tech talent.”

Details about the training program and work opportunities through CentralApp are available at the company’s website at